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Supaquick Launches Quickademy to Empower Car Users

SupaQuick has launched Quickademy, an online resource of how-to videos and blogs designed to provide consumers with vital information about tyres, shock absorbers, batteries, exhausts and brakes. Consumers who join the SupaQuick Quickademy will be able to confirm their new knowledge by answering a few quick questions—and make themselves eligible to win a BMW Advanced Driving Experience.

“We believe that the more knowledgeable consumers are about their vehicles, the better and safer their driving and ownership experience will be. Expert consumers make better choices and have a better customer experience—as the health care industry has shown,” says Desiree van Niekerk, SupaQuick Brand Manager.

“In partnership with our Tier 1 suppliers, Bridgestone, Firestone, Monroe, ATE and Willard, we are on a mission to empower consumers and improve their driving lives through easy access to reliable, easy-to-understand information.” 

Responding to Consumer’s Needs

Ms van Niekerk says that the Quickademy is responding to a clear market need. Search results from Google and YouTube show that large numbers of South African drivers are looking for this kind of information. In a typical month, 4.4 million South Africans search for content on tyres, 2.24 million on batteries, 246,000 on brakes and 90,500 on shock absorbers. Typical searches include how to change a tyre, tyre pressure, how to disconnect a battery and so on.

“As experts in the area of tyres, shocks, batteries and brakes, we only stock leading brands—and they have partnered with us in providing the best and most reliable information,” she says.

“With 260 fitment centres nationally and over 30 years of experience, nobody knows South African drivers like SupaQuick. They have told us what kind of information they want to empower themselves and we are providing just that.” 

The Quickademy content will consist of a mix of how-to videos and blogs. The videos are  presented by two familiar faces, Lunga Shabalala of Top Billing and Man Cave fame, and actress Shannon Ezra. The emphasis, says Ms van Niekerk, is on creating content that delivers expert advice in a highly understandable format. The post-video questions serve to confirm what has been learnt.

“SupaQuick has built its business on the quality of the expert advice it offers consumers and its overall customer focus. Quickademy is a natural extension of that philosophy,” she concludes.

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