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Supa Quick gets behind bid to rid oceans of plastic pollution with Willard Blue

News - 30 July 2019

Supa Quick is proud to be offering customers the opportunity to reduce plastic pollution in the oceans by purchasing a Willard Blue Battery. The Limited Edition batteries aim to highlight the threat that plastic poses to our oceans and beaches by encouraging the recycling of plastic.

Willard® Batteries has a well-documented legacy of recycling scrap lead-acid batteries out of which new batteries are manufactured, so the collection of plastic waste is a logical extension of this practice.

“Supa Quick has built its brand on being a responsible member of the communities it serves, so protecting the environment on which we all rely is very close to our hearts.  It's not just marine life that suffers. Plastic waste ends up in our countryside and waterways, harming wildlife everywhere.” says Adri Koegelenberg, Franchise Executive Manager, Supa Quick.

Globally, an estimated 8.8 million metric tons of plastic waste is dumped in oceans annually. This plastic contaminates the marine food chain, on which all life on earth ultimately relies, and causes the death of untold millions of marine animals. The oceans produce 70% of the earth’s oxygen and are major absorbers of carbon dioxide. It’s also estimated that a further 10% of the world’s population relies directly on fishing and related activities for its livelihood.

The Willard Blue battery is 98 percent recyclable and a portion of the proceeds will be donated to the Beach Co-op to Help Keep our Beaches Clean. Purchasers are also eligible to win a prize for two in Hermanus, including flights, luxury accommodation and a sunset sea safari.

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